Sales Event Guidelines
A Sales Event is exactly that. Sales so good they are an event. Think Boxing Day scenes on the 6pm news of shoppers bursting through the doors and trampling one another to get 40% off everything. That’s the kind of thing we want to see in the Sales Event. 5% off rugs often sold by a guy shouting on the TV at 50% off due to some overstocking issues? Not quite the worthwhile event we’re thinking of. But 5% off all Apple Products? That’s worth telling the nest of Little Birdies about!
Keep in mind that a standard clearance section or one product in 5 colours wouldn’t be a Sales Event but may work well in a Price Drop.
If a Sales Event requires a Voucher, it is best placed in Voucher!